As part of the strategy, Basware's strategic market areas have been defined. In 2008 the company's aim is to grow especially in its strategic markets. The development of the indirect channel continues especially in Europe and North America.
Nordic – Basware's whole product range is in Nordic distribution (Finland, Sweden, Denmark and Norway). This is also the pilot market for new products. The sales are mainly based on direct operations.
Europe – Direct sales through the own subsidiaries is the main revenue source in Europe in the short term. Transition from direct to indirect sales with multiple strong channel partners in all markets is a mid-term goal. Strategic markets in Europe are the UK, Germany and France. The company will also continuously follow market development in the new EU countries.
North America – The United States is one of Basware's key strategic markets. In North America, the short term focus is on direct sales. The goal is to build a channel network and carry out co-marketing activities with various business partners. In the long term, the objective is to shift more and more to indirect sales.
Asia Pacific – Main focus areas in Asia Pacific are Australia, Indonesia, Malaysia and Singapore. The company follows continuously other markets in the area. New market openings will be driven by global roll-outs of existing customers.